Corona Virus has forced us to pretty much spend our lives online. And this means that's where YOUR customers are too!
People are scrolling social media NOW more than ever before - in fact, a survey just released indicated that 87% more people are online NOW than pre-corona virus!!
So what does this mean for you - the salon owner?
Well it certainly shows there is MASSIVE OPPORTUNITY for you right now!
A lot of salon owners have been looking for ways to cut costs, but marketing is most definitely NOT the area that you should be cutting down on now. Rather, it's time to be ramping UP your social media marketing!
Remember, that this shut down is temporary. And, when it's time to open back up, you want customers to flock back to you and your salon - not your savvy competitor who has been actively marketing while others have been "cutting costs".
So, keeping your customers loyal to you is paramount right now - so do NOT stop your marketing efforts - especially on social media. Remember that statistic we threw at you up there?
87% MORE PEOPLE ARE ONLINE NOW THAN PRE-CORONA VIRUS
What that means to you is this: you have a plethora of potential NEW CUSTOMERS to target as well!
So, how can YOU afford to continue marketing during this crisis? Work methodically through your outgoings, and cut back where you can, but NOT in your marketing - this is what will be your oxygen allowing you to re-open with gusto!
Speak to your accountant to find out which government stimulus packages are available to you.
Speak to your landlord and come to an arrangement, also check out government websites to see what relief is available in this regard.
But most importantly, you must avoid knee-jerk reactions. Now is the time to make smart decisions, use research and facts to drive your decisions and, most importantly, do not panic.
Remember that every single salon out there is in the same boat.
The difference between you and other salons should be that YOU are the smarter one who continues to market while the others are not....and this is the difference between success and failure during this shut down.
* Start NOW and PAY LATER marketing packages NOW AVAILABLE. Ask us how