Woohoo!! Get excited salon owners because this year you have an EXTRA DAY to make more money!!
Yep, this year is a leap year - which means you've got an EXTRA DAY of revenue potential, and EXTRA OPPORTUNITY to run promotions, and an EXTRA DAY to attract more customers!
So, what are you doing about it?
Well, that's about to change!
Remember, that this is yet ANOTHER opportunity for you to market your business to your customers and potential customers - and it is definitely one opportunity you don't want to miss out on!
Once Valentine's Day is over, that's when it's time for you to get CRACKING with your leap year promotions. It's a great opportunity to promote your business via social media, to your existing database via your email newsletter, in-salon to existing customers, and make sure you get your promotions onto your website!
Here are some cool ideas for you to play with and turn into your own booming promotions this Leap Year!
* 29% off if you book on 29th
Run a campaign whereby any appointments that are taken on 29th February will get a discount of 29%. Maybe add some terms and conditions including, must be paid on the day, available on treatments over $100 etc.
* 29% off on 29th February
Maybe you'd like to give a discount on this special day? If you're already booking up, then don't do this one, but if it's looking slow, then this could be a great idea to fill your day.
* Leap Year JV's
Joint ventures are always a great idea! But what better time than NOW to start creating relationships and promotions with other local businesses who target the same audience as you do!
* 29% off Promotional Packages
Create packages that your customers will LOVE, then give them 29% off! Make sure you are creating packages inclusive of all RRP, so there is PLENTY of PROFIT.
* Leap Year Freebies
Play on the 4th year, extra day idea, and run a buy 3, get your 4th FREE promotion. This is great for spray tans, Hair Removal, Facial Treatments etc
* Leap Year Party
Why not run an ENTIRE DAY of promotions in your salon. Create packages and promotions that will be available for purchase on THIS DAY ONLY. And remember, promote, promote, promote.
If you'd like more information on Diva DIY or Done For You Marketing, email firstname.lastname@example.org now.